It’s Your (Sex) Life is MTV’s Emmy and Peabody Award-winning public information campaign to support young people in making responsible decisions about their sexual health. The campaign focuses on reducing unintended pregnancy, preventing the spread of sexually transmitted diseases (STDs), including HIV/AIDS, and open communication with partners and healthcare providers.
IYSL was launched in 1997 with the Kaiser Family Foundation. In 2009, IYSL added a sister campaign, GYT: Get Yourself Tested – which is guided today by a network of leading organizations including: the American College Health Association (ACHA), Kaiser Family Foundation, National Coalition of STD Directors (NCSD), and Planned Parenthood Federation of America; technical consultation for GYT is provided by the U.S. Centers for Disease Control and Prevention (CDC).
The cross-platform campaign includes targeted public service ads (PSAs), entertainment and other special programming and promotions, news segments, talent engagement, sweepstakes, community partnerships, free informational materials, and extensive social media/web/mobile resources (www.itsyoursexlife.org). IYSL has been credited with helping to significantly decrease teen pregnancies and increase STD testing in the U.S. in recent years; the campaign has reached over 200 million young people on the sexual health issues since its inception.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half- billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy ®, Grammy ® and Peabody ® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.