Since 1997, the Kaiser Family Foundation and MTV have partnered on an extensive, Emmy and Peabody Award-winning public information campaign to support young people in making responsible decisions about their sexual health. A focus is on preventing the spread of HIV/AIDS and other sexually transmitted diseases (STDs) and reducing unintended pregnancy.
The partnership includes targeted public service ads (PSAs), on-screen bumpers, entertainment and other special programming and promotions, news segments, talent engagement, sweepstakes, community partnerships, free informational materials, and extensive social media/web/mobile resources (www.itsyoursexlife.org).
The Kaiser Family Foundation is a non-profit private operating foundation, based in Menlo Park, California, dedicated to producing and communicating the best possible information, research and analysis on health issues.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy ®, Grammy ® and Peabody ® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.